Company Overview
SafelyYou uses AI-powered camera systems to detect falls in real time, alert care staff instantly, and enable video review to determine whether an emergency response is necessary. Founded in 2016 by George Netscher out of UC Berkeley's Artificial Intelligence Research Lab, the company was built on a deeply personal mission: Netscher's own family history of Alzheimer's disease drove him to improve care quality for people with dementia, who fall twice as often as other seniors.
SafelyYou is deployed in 34 states and trusted by 50% of the industry's largest senior living providers — including StoryPoint Senior Living, Benchmark Senior Living, Cogir Senior Living, Sonida Senior Living, and Avista Senior Living. Its fall detection system processes approximately 20,000 fall-related events per month across all installations.
In January 2025, SafelyYou closed a $43M Series C led by Touring Capital, with Founders Fund, Samsung Next, Qualcomm Ventures, Foundation Capital, and Omega Healthcare Investors participating — bringing total funding to $102 million.
Products & Platform
Market Position
SafelyYou holds a dominant position in AI fall detection for memory care — a clinical niche where its evidence base, provider relationships, and data scale create a meaningful competitive moat. With 50% penetration among the largest operators and deployment in 34 states, SafelyYou's models are trained on a dataset that no new entrant can easily replicate.
The $43M Series C signals an expansion into predictive care — using behavioral patterns and historical fall data to predict which residents are at risk before an incident occurs. SafelyYou Clarity™ represents this evolution: automatic care activity tracking creates a new accountability layer for understanding whether care plans are being executed as documented.
For families with loved ones in memory care or assisted living, SafelyYou's technology matters because it directly affects both safety outcomes and quality of life. Communities using SafelyYou document an average 4+ month increase in resident length of stay — a proxy for better care quality and family satisfaction.
Key Data & Metrics
| Metric | Detail |
|---|---|
| Fall Reduction | 40% documented |
| Fall-Related ER Visit Reduction | 80% |
| Resident Length of Stay Increase | 4+ months average |
| Market Penetration | 50% of largest AL operators · 34 states |
Recent News & Developments
How Dorthea Uses This Technology Category
Dorthea's AI co-pilot helps families understand how platforms like SafelyYou affect the quality, transparency, and accountability of the senior care facilities and home care agencies they're evaluating. Our free guidance helps families ask the right questions — and interpret the data that matters.